Tuesday, May 11, 2010

Gimme a gimmick

I have been noticing something not that extraordinary in our big bad world, that most of it's areas are filled with gimmicks. We are all selling ourselves in the name of these G-things(now don't take this in any other sense).

Scene 1. Shopping male: sale 50 % off. Look at the price! 50 % off on 10 grand? Gimme another gimmick. 

Scene 2: What about those food products? Adjectives used are new/fresh/nutritious. Can you think of some more?

Scene 3: How can I miss out on our stars? Oh gawd...these are the best...link ups at the time of release,  haircuts to promote movies....

And we lap it all up!

We all take it in with more than a pinch of salt. We spent our sometimes- hard -earned -money on gimmicks.Even when we are smart enough to recognise them. We humans ready to believe whatever is convenient for us. And if our favourite star is endorsing it  we are all for it.

Philosophically speaking, ( or is it spiritually?) this life itself seems a gimmick. There is this theory that this world we live in is a poor copy of an ideal world which exists somewhere. Weird in an escapist sort of way, but I am ready to believe it.

Come to think of it, so what if everything is a gimmick? It isn't affecting us in any way and we haven't seen any other way. So be it.


  1. We often succumb to this magnetic world of gimmicks because as humans we are often materialistic and therefore indulge in it for our own selfish needs and benefits.
    and anjee.. i loved what you wrote! its very nice! keep writng and keep making me read!
    SWATI.. :)

  2. i really appreciate ur comments Swati, really gratefull. Am glad u like what i write. thanks a ton